In retribution for Trolls World Tour violating those standards, AMC vowed that all Universal movies would be banned from its screens.īut Trolls World Tour - a DreamWorks Animation movie under the umbrella of Comcast's NBCUniversal - ended up dominating home viewing stores the weekend it was released. That experiment triggered outrage from AMC, which like all cinemas has clung tightly to the traditional 75-day (or longer) window that theaters usually get to exhibit new movies exclusively before films move to other formats. Universal was one of the first studios to test its fortunes in the coronavirus pandemic by essentially skipping theaters in favor of online rentals, when it released Trolls World Tour as a digital rental in April on the same day the film was available in a sprinkling of theaters.
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